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This web site has the following on the web page, "Magnificent River Rats Festival - June 30 July 1, 2015." We saw that the web site also said " Bringing Athabasca and surrounding communities together to enjoy music, local artisans, and many other family oriented activities." It also said " Come celebrate Canada Day weekend on the banks of the mighty Athabasca River. This years event features rockers Dear Rouge. And country star Gil Grand. Take the stage on July 1, along with plenty of local talent. At one of our previous festivals." The header had Riverratsfestival as the highest ranking optimized keyword. It is followed by Athabasca, Alberta, and Music which isn't as ranked as highly as Riverratsfestival. The next words riverratsfestival.com uses is Festival. Fireworks was included and might not be viewed by web crawlers.